Earlier this year, I had the opportunity to complete part of my marketing internship at Humberto Humberto, a minimalist architecture studio based in Portugal, founded in 2010 by Humberto Fonseca and Humberto Silva. It was my first experience working abroad, and it turned out to be one of the most formative periods of my studies so far.
The studio is small, focused, and intentional in everything it does. Their architecture is defined by clarity, proportion, and material honesty, and that same philosophy carries through into how they present themselves to the world. Working there gave me a front-row seat to how a design-led brand thinks about communication and identity.
My main focus during the internship was social media. When I arrived, the studio’s online presence was relatively quiet. I took on the task of making it more consistent and purposeful. This meant planning and creating content for Instagram and LinkedIn, developing visual templates, and building a Notion-based content calendar that the team could continue using after my time there. Every post had to reflect the studio’s aesthetic, minimal, precise, and considered, which pushed me to think carefully about not just what we were saying, but how it looked and felt.
Working in a foreign country, in a small team, with a strong creative identity was both challenging and rewarding. It taught me to be independent, to communicate clearly across cultural and language differences, and to understand that good marketing in the creative industries is less about volume and more about consistency and authenticity.
It was not the fastest-paced internship I could have done, but it gave me something more valuable: a deeper understanding of how a strong brand identity shapes every decision, from architecture to Instagram captions.
RICO ANTONIAK 